About us

Irootfor AB seeks to partner with well-positioned and distinctive brands in the attractive E-sport segment. We provide differentiated operating and strategic support to our partners’ brands, all focused on enhancing performance and investment returns to the benefit of all stakeholders.

Irootfor AB is the largest E—sports focused private equity firm that operates within a global firm, providing unique revenue, marketing and operating capabilities to its partners.

 

  • Extending the product range and/or strengthening internal operations.
  • Developing brands and/or expanding their distribution network.
  • Initiating international expansion.
  • Marketing campaigns, reaching millions of people.
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