E-gaming company Irootfor AB acquires gaming clothing brand Orcbite
eGaming company Irootfor AB has acquired all shares in the classic clothing company Orcbite, which specializes in the gaming industry. Orcbite was founded in 2012 and became the world's first clothing line within eSports. Since then, Orcbite has created a strong position primarily amongst eSportsmen and within MMA.
The new owner Irootfor now plans for an international launch. The US, Germany, Poland, and Hungary, where they already have established relationships with dealers and distributors, are the priority markets.
– Orcbite has been operated with great passion and is an established quality brand within gaming communities in Scandinavia. With Irootfor’s resources and Fadecase’s established contacts, we see a great international potential, says Robert Hjelmér, CBO of Irootfor.
Irootfor, which has its base in little Fjärås outside of Gothenburg, was founded two years ago. In a short time, the company has, among other things through the brand Fadecase, become a reputable and established player within eGaming communities. After just two years of operation, Irootfor is estimated to in 2017 turn over approximately 12 million kronor with positive results.
– We have, in a short time and with our own resources, created a good platform and a strong brand in the eSports world. Now, with the acquisition of Orcbite and hopefully other future acquisitions, we are taking the next step. Our plan is to create a "House of brands” with an e-sport direction, and become a major international player in the eSports industry, which is currently expanding enormously. Statistics of the eSports industry predicts a doubling of the global turnover to over ten billion kronor, says Robert Hjelmér.
Orcbite is today specialized in clothing within eSports. The product line includes, among other things, hoodies, gaming shirts, caps, and t-shirts. Irootfor expects that the brand will reach a turnover of 1.5 million kronor already in 2018. Within three years, the brand will turn over ten million kronor on the international market. North America – Irootfor has an already established warehousing and distribution center in Miami. Russia, China, United Kingdom, and Germany is predicted to be the largest single markets for Orcbite.