Irootfor AB launches collaboration with world’s largest e-sports profile.

2018-05-14 15:00:00

Irootfor AB launches collaboration with world’s largest e-sports profile.


The Irootfor-owned brand FadeCase secures a long-term collaboration with exclusive rights to create a unique line of products alongside e-sports profile Jarosław Jarząbkowski, better known by his online alias “pashaBiceps.”


Due to high skill and charisma, Jarosław Jarząbkowski is one of the most widely known e-sports profiles in the world with over two million followers across his social media platforms.


“We at Irootfor are happy to announce that FadeCase has secured this important collaboration. FadeCase is a pioneering organisation within the e-sport and gaming merchandise market and with this collaboration we are further strengthening our market position,” says Robert Hjelmér, CEO at Irootfor AB.


“We are very excited to announce this long-running collaboration with Pasha! It will lead to increased revenue and brand recognition,” says Sanel Durakovic, head of marketing at FadeCase.


Pasha will be an integral part in the making of the merchandise as well as the marketing of the products to his millions of followers and fans.


 “For me it was an easy decision to work with FadeCase, they have wide variety of interesting products and a strong relation to the e-sport scene,” says Jarosław “pashaBiceps” Jarząbkowski.


About Jarosław “pashaBiceps” Jarząbkowski:

* Over two million followers on social media.

* Highly appreciated member within the world of e-sports and among his fans.

* Plays for one of the most successful e-sports teams, Virtus.Pro.


Links to social media platforms:



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