Irootfor to start collaboration Steam Workshop Contributor Hyper Beast

2018-08-21 09:00:00

Irootfor AB’s two brands, Florpad and X-Gamer​,​ have begun creating exclusive product ranges with Steam Workshop Contributor and creator of Hyper Beast, Brock Hofer. During the multi-year deal, Brock, known by his alias Hyper Beast, will work closely with the two brands including to help develop, design and create a new line of products for X-Gamer and Florpad.

“We are thrilled to have Hyper Beast on board. I’ve been an admirer of Brock’s work for many years, and having him come into this cooperation is going to bring huge value to both X-Gamer and Florpad. I’m very excited to see what comes from it,” said Irootfor CEO Robert Hjelmer.

Having already worked with Valve, NZXT and other big names in the industry, Hyper Beast is no stranger to collaborations.

“We’re all extremely proud at X-Gamer to have secured an exclusive partnership with Brock Hofer for the world’s first Hyper Beast™​
​ energy drink. We look forward to launching a mouth-watering new flavour, licensed globally to X-Gamer Ltd, packaged in unique Hyper Beast™ artwork. It will be available this holiday season with an incredible new shaker cup, and also as a gift set,” X-Gamer CEO Matt Rees said.

He continued: “This exciting and innovative launch marks another leap forward for X-Gamer as our brand continues to strengthen and expand globally. The partnership also demonstrates our commitment to our patrons, retailers, distributors, and our industry, both now and in the future. We look forward to this groundbreaking launch and releasing our other innovations under development.”

We look forward to a great future together with Brock Hofer, Hyper Beast.


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